The effect is simple but effective. Sam's eyes really pop. "Okay, so see how just a little can do a lot? You don't have to spend, like, forty minutes on your makeup every day to make an impact. And, yeah, you don't need makeup at all," she says to the camera. "There's days I don't bother, really. But if you want to have fun with it, it's more fun if you know how." This seems to be a tag line of sorts. "Okay, so Sam, you like?"