He thinks about it for a moment. "Add a jump scare." He whispers as he lurks in closer. "Like... when you're zooming in...." His hands raise, slender fingers framing in a box like the camera angle... "And they think, hey, that's her hair, she's facing the other way..." He tilts his head down, greasy lanks obscuring his own face - "...and then BOOM!" This a hiss, not a shout, but he jerks his head up and the hair falls away to show his grotesque grimace!
"...and then you can show them how you did the makeup. Like, edit it together in post. Is that what they call it?"