Originally the Sub was named in honor of theĀ Brooklyn Manhattan Transit System
Ā which ran trains in New York City from 1923 to 1940. When Subway franchises started expanding away from the New York area theĀ Brooklyn Manhattan Transit System
Ā did not hold any real meaning to people in areas that were not serviced by the āBMTā, so not wanting to āretireā or discontinue the much locally loved sandwich the decision was made to ārebrandā the sandwich to more universally relatable name ofĀ The Italian B.M.T. "Bigger, Meatier, Tastierā Sub.