"Start out gentle, make a story where some king keeps screwing up, clueless, and the real hero is the poor servant who keeps it all together..." he continues "Folks will feel sorry for the butler or whatever who is the only one with a brain cell, get folks liking him... then, slowly, make the king and his court less 'cute stupid' and have them kick the dog a bit...it will make folks HATE that noble character. It's a classic bait and switch. 'You thought this dullard was at least funny well meaning? Oh... no, he's actually a dick'" Kyle continues